Pardot is one of the most widely used marketing automation tools used on the Salesforce platform, used for carefully and intelligently process leads and offer insights so you can make smarter decisions.
You want your sales team to focus on closing deals, not following up dead-end leads and sending emails.
Why Marketing Automation Is Necessary
In case you are wondering why so many leads don’t end up adding to your sales bottom line, you should know that 80% of leads just aren’t ready to buy at that time.
53% of marketers say continued communication and nurturing of their existing customers results in moderate to significant revenue impact. Marketing automation with tools like lead nurturing can help with that, and bring some of those leads back into the funnel.
Generate more leads
Manage all of your email marketing campaigns
Focus on more important tasks
Reduce sales cycles
Report on the success of your campaigns
Get a 360-degree view on your prospects
Save time and resources
Nurture those leads to a sales-ready state
Qualify and prioritize your leads
Need help with Pardot?
We can help you.